Digital Marketing & Strategic Analysis
in modern digital ecosystems.
A background in engineering and consulting, focused on building structured and performance-driven marketing systems in the AI era.
What I Do
Structured digital marketing, communication and strategic support, combining analytical approach with creative execution.
Digital Marketing Strategy
Market analysis, positioning, and offer design grounded in data and competitive insight.
Performance & KPI Analysis
Definition, monitoring, and interpretation of performance indicators across digital channels.
Copywriting & Communication
Strategic messaging, content structure, and communication design aligned with brand and objectives.
Paid Media & Growth Channels
Meta advertising, affiliate programs, and performance-driven campaign management.
Corporate & Technology Consulting (Marketing-Oriented)
Experience working within complex corporate environments, bridging technology, data, and marketing decision-making.
About Me
I'm Davide Righetti, a digital marketing analyst holding a Master’s degree in Management Engineering from Politecnico di Milano, with a specialization in Digital Business and Market Innovation.
After an initial professional experience as a Technology Consulting Analyst at Accenture S.p.A., one of the world’s leading consulting firms, I decided to fully apply both my corporate and academic background in a real-world, high-impact environment. This choice led me to focus entirely on digital marketing, continuing the same strategic and analytical stream developed during my academic path.
Over the years, I have worked across multiple areas of digital and marketing operations, including data analysis and cloud infrastructure (AWS Certified), copywriting and communication, social media strategy, Meta advertising, affiliate programs, talent campaigns, and content creation. Alongside execution, my work has consistently involved performance KPI definition, market and competitive analysis, design thinking, and offer positioning.
Having studied — and later applied professionally — digital business models at a time when these disciplines were still emerging, allowed me to build practical experience early, translating theory into execution and delivering measurable results in both marketing performance and strategic analysis.
How I Work
A structured, analytical approach inspired by engineering and consulting methodologies.
Areas of Expertise
Get in Touch
If you’d like to discuss a project, explore a collaboration, or simply exchange perspectives on digital marketing and strategy, feel free to reach out.